Licensing

A VALUE-BASED LICENSE MODEL

Here at ALT.tf, we follow a value-based licensing model based on the total number of people working for the client who we commonly refer to as THE LICENSEE. This structure was chosen to fairly charge the different types and sizes of clients, from international corporations to start ups, to individuals.
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With this in mind, we base our pricing on the client employee total, not the size of the design agency they hire, or the number of people in their design department, or the number of people who use the font. Design agencies, studios and subcontractors are covered for usage in all our EULA’s through Third Party coverage (see below for more). 

SINGLE COMMERCIAL USE - UNLIMITED PERSONAL USE

Our EULA’s cover the use of the font software purchased in one (1x) commercial project, and an unlimited number of personal projects per EULA. A personal project is considered something that has not been created for a commercial entity like a business, sole trader or brand. Personal projects can include conceptual brand identities & packaging, online briefs, poster designs and student projects. 

IP OWNERSHIP

The typeface and / or the software and / or font software represented by the EULA remains the intellectual property of ALT.tf or its relevant Creator(s).   

A USER, NOT AN OWNER

Once the font license has been purchase, THE LICENSEE  becomes a licensed USER, NOT an owner of the software.

LICENSED USERS & LOCATIONS

Our EULA’s grants THE LICENSEE with the ability to share the font software with the same number of USERS or EMPLOYEES that has been selected at the checkout, and furthermore, what appears on the billing invoice after the purchase is complete. 
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If THE LICENSEE is an individual (not a business entity), our EULA's grant usage of the font(s) for up to five (5x) USERS. Individuals should choose the 'YOURSELF' license option at the cart, and select the smallest license size (XS - 1-5 employees).

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If THE LICENSEE is a business, our EULA's grant them the right to install the font software at up to one (1x) location and must still adhere to the number of EMPLOYEES or USERS that they have licensed the font for. If the number of locations does not cover the number of EMPLOYEES within a company, THE LICENSEE can either select a higher tier at the checkout, or contact us for an extension if the purchase has already been made.

THIRD PARTY COVERAGE

Third Party / Third Parties refers to any individual or entity including but not limited to, any franchisee, client, subcontractor, supplier or independent professional.
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Our EULA's grant THE LICENSEE with the ability to provide a temporary License to third parties for a period of time agreed upon between them for the purpose of a design project. Once the services have been completed, and the project terminated, any font files shared with any Third Party / Third Parties should be removed from all work stations and servers owned by the Third Party / Third Parties unless a proper font license has been purchased by the Third Party / Third Parties.
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THE LICENSEE has the responsibility to make sure that the font software is correctly removed from all third party devices stored throughout the project or task that required the font software once the services have been provided.

Types of Licenses

OVERVIEW

We offer a variety of licenses, and below we’ve summarised what each one is and what permissions they provide. All our licenses, are one-time fees — no subscriptions or recurring fees. If monitoring your metrics is something you don’t want to be burdened with, you can inquire about our unlimited license options.

TRIALS

By downloading any trial fonts that ALT.tf offer, THE LICENSEE/USER agrees to use the trial font software for testing purposes only, and shall not publish work utilising the font software under this agreement publicly and / or online personally and / or commercially.

DESKTOP/ PRINT / SOCIAL MEDIA / DIGITAL ADS

One of the most common options out there, our Desktop License will cover most of a LICENSEE's commercial or non-commercial font usage needs.
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Digital Images
Our Desktop EULA enables THE LICENSEE to create digital images including posters, banners, social media posts, and gifs in perpetuity. Approved formats include JPEG, PNG, EPS, GIF, MP4 all of which can be uploaded and hosted on the listed social media platforms within this agreement, unlimited URL web pages / sites and used for digital ads with no restrictions on number of impressions, engagements, views or clicks in perpetuity. 
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Print Production
A copy of the font software may be sent as part of a file release to a pre-press bureau or printer if necessary. The fonts may also be embedded into files of the Portable Document Format (PDF), PostScript (PS), and Encapsulated PostScript (EPS) types. 
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Printed Matter
Our Desktop EULA enables THE LICENSEE to create printed documents, books, reviews, newspapers, posters, flyers, and more generally, as part of any literary and media publishing activity. Products sold for financial gain are capped at 1,000 units before a License extension is required.
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Social Media Usages 
Our Desktop EULA enables THE LICENSEE to upload digital and moving image files utilising the font software to social media platforms such as, but not limited LinkedIn, Discord, Slack, Vimeo, Facebook, VK, Tiktok, Instagram, X, and Threads. This usage DOES NOT include streaming platforms such as YouTube and Twitch.

WEB

Our Web License grants the THE LICENSEE with the right to embed the font software into the CSS code of one (1x) website domain as titles and body copy. A lot of web design platforms these days have much simpler ways of embedding the font software through plugins and other functions.
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A common question is whether THE LICENSEE is allowed to upload a digital image or GIF that utilises a font to a web URL environment. The answer is yes they are but they must purchase our Desktop License and will not need our Web License for this usage.

LOGO/MARK

Our Logo / Mark License grants THE LICENSEE the right to use the font software as part of a design of a logo or an iconic mark that is representative of a one (1x) company, project, or person — and trademark it in an unlimited number of countries worldwide. Approved formats can include JEPG, PNG, EPS, GIF, MP4.
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Our Logo / Mark License also grants THE LICENSEE the right to publish the logo on all social media platforms, URL web pages / sites, used for digital/physical ads, and branded merchandise materials as long as they are not sold for financial gain — this usage would require a product sales license extension (see more below). 

BROADCASTING / FILM / MUSIC STREAMING

Our Broadcasting EULA grants THE LICENSEE with the right to upload content utilising the font software in the form of digital or physical imagery under this agreement to digital and or / physical music streaming platforms including, but not limited to Spotify, Apple Music, Amazon Music, public and or / streamed music events. Usages also include, but are not limited to album covers, public digital signage screens, digital images, public-facing videos played at events. 
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THE LICENSEE may also utilise the font software under this agreement in broadcasting cases specially for video and moving image that is publicly transmitted through the following formats:

Twitch, TV broadcasting, Youtube, movie streaming platforms such as, but limited to Netflix, Disney+, Amazon Prime, cinema, cinema advertising and custom streaming.
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The creation of digital images and video is covered by the Desktop license, but if THE LICENSEE wishes to broadcast by any of the mediums listed above, they'll need a Broadcasting License to cover that usage. Our broadcasting license allows THE LICENSEE to broadcast to an unlimited number if countries worldwide with no restrictions on collected engagements including views, likes, dislikes and impressions. 

APPLICATION

Our Application EULA, grants THE LICENSEE with the right to embed the font software under this agreement within other software, including, but is not limited to, application content (desktop or mobile or Dapps), user interfaces or other content for personal computers, mobile devices, gaming consoles, and smart televisions with no restrictions of downloads, viewers, impressions, clicks, users, and other engagements. If you’re interested in this option, please send us an e-mail at info@alt-type.com.

Special Licensing

CUSTOM LICENSING & UNLIMITED LICENSING

A custom font license can sound expensive, but this can range from a very small change in our standard licenses to a small to medium sized package of licenses to a completely custom solution to suit a large client who requires a more flexible option.
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We also offer a bespoke typeface service or modification services of our existing typefaces too. 
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An unlimited license (also known as a corporate license) is a license that covers all types of media (i.e., desktop/print, logo/mark, social media, web, app, game and product sales) and has no limit on company size, number of locations the software is installed at, or things like web page views, commercial project total, and number of product units produced. If you’re interested in this option, please send us an e-mail at info@alt-type.com.

ENTERPRISE LICENSING

If THE LICENSEE is a business and wishes to license the font software to be installed at more than one (1x) location, or with no restrictions on the number of USERS or EMPLOYEES, or wishes to utilise the font software as a group of companies (operated under a holding company) a specific enterprise license must be purchased. If you’re interested in this option, please send us an e-mail at info@alt-type.com.

LICENSE RESTRICTIONS & BREACHES

WHAT YOU CAN'T DO

Additionally, here’s some of things that THE LICENSEE can NEVER do with our fonts:

• Re-sell the font software

• Use the fonts to promote violence or discrimination

• Convert the fonts to different formats

• Modify, reverse engineer, decompile or disassemble

• Make new fonts based on the typeface design

• Change font names

• Give the fonts to unlicensed parties

• Put the fonts on public servers or public repositories

License Breaches & Termination

Any breach of the terms of our EULA's shall be cause for termination of the license. In the event of termination, and without limitation of any remedies under law and equity, THE LICENSEE agrees to immediately return or destroy the font software, at the discretion of ALT.tf, and certify that no copy remains in your possession or control. 
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If the font software is unlicensed, activated and used, this is a major breach of the terms of license. THE LICENSEE will therefore agree to retrospectively settle with the appropriate license by paying in full (in GBP Sterling £) for the usage. THE LICENSEE must agree to settle this within thirty (30) days and pass any information that ALT.tf requires.
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Use of fonts without license or adequate licensing will require a license to be paid for the usage on the softwares retrospectively. ALT.tf reserves the right to charge as it sees fit for time, expenses and legal work undertaken. 
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Lastly, we reserve the right to ask for a copy / proof of this license at any time — so make sure it's stored and filed away correctly and safely.

MARKETING

CASE STUDIES

We love seeing how our clients and customers have used our fonts.
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From the moment THE LICENSEE’s work utilising the font software is public, the Creator of the purchased font software and ALT.tf is entitled to use THE LICENSEE’s company’s name, as well as any images and videos of the font use, for marketing and case study reasons ONLY to share on social media, host it on our website, and include in press material.
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If THE LICENSEE does NOT wish to comply with this, then they'll need to contact us to discuss its removal from our standard EULA.

AND THAT'S IT

Congratulations, you’ve just read our entire EULA!

Need further assistance with licensing?
Email us at
info@alt-tf.com