Visual identity and design system for GERDEA – a research network that examines the interactions between social gender relations and the extreme right: Dynamics – Effects – Ambivalences.
The research association examines dynamics, effects and ambivalences in the action of (extreme) rights in the political debate about gender order. The results are intended to develop a better understanding of extremely right-wing mobilization dynamics and to strengthen political and educational prevention work against right-wing extremism under the auspices of gender and sexual policy priorities.
The aim was a modern and loud design that stands out from the research context and at the same time appeals to target groups from academia and the general public. Good legibility, a bold font and exciting contrasts are the main focus. The result is a flexible design system with responsive logo variants, bright colors and icons.
Strategy and project management
Zoff Kollektiv
Art Direction, identity, design system, web design
Studiokwi
Font
ALT Riviera by Giulia Boggio for Alt.tf
