Craft & Makers Event
Visual Identity • Branding • Conceptual
The visual identity of Crafts & Makers, a vibrant design festival, seamlessly marries the worlds of typography and illustration, creating a dynamic and captivating brand identity. At its core, the Grotesk font ALT Riviera takes center stage, setting the tone for a contemporary and engaging design language.
Typography plays a pivotal role in the event's visual identity. ALT Riviera's clean, modern lines evoke a sense of sophistication and professionalism, while its versatility allows for playful variations and dynamic compositions. The festival's name, "Crafts & Makers," is boldly rendered in ALT Riviera, becoming an integral part of the festival's aesthetic.