ALT Systema for Bark Books
In Use • ALT Systema
Bark Books Adopts ALT Systema Typeface for a Modern, Utilitarian Aesthetic
In June 2024, Bark Books, a beloved independent bookstore in Brooklyn’s Williamsburg neighbourhood, redefined its brand identity by adopting the ALT Systema typeface. Known for its minimalist, utilitarian design, ALT Systema offers clean lines and functional elegance, signalling a bold departure from the traditional serif fonts typically associated with bookstores.
Bark Books sought a typeface that mirrored its commitment to contemporary literature and its vibrant, inclusive community. Owner Emily Carter explained, “ALT Systema’s utilitarian style resonates with our mission to provide a space that is both inclusive and innovative."
The new typeface now enhances everything from signage and in-store displays to digital platforms and promotional materials. ALT Systema’s clarity ensures that Bark Books’ messaging is consistent, modern, and accessible, aligning seamlessly with the store’s forward-thinking ethos.
As Bark Books moves forward with its new branding, the focus remains on fostering a love of reading and community connection. The adoption of ALT Systema is a step towards ensuring that the bookstore remains a relevant and vibrant part of the New York City literary scene.
“We’re excited about what the future holds,” says Carter. “This is just the beginning. With ALT Systema, we’re not just updating our look; we’re reaffirming our commitment to our customers and the literary community at large.”
For those looking to experience the new design firsthand, Bark Books invites you to visit their store in Williamsburg, where the shelves are always stocked with the latest titles and the atmosphere is as inviting as ever.
