ALT Systema for Helena Keller

In Use • ALT Systema

ALT Systema takes center stage in Helena Keller’s avant-garde brand identity, complementing the perfume brand’s fresh and minimal aesthetic. Designed by ALT's Creative Director Giulia Boggio, this contemporary sans-serif typeface delivers a professional and refined touch that aligns perfectly with Helena Keller’s fresh aesthetic and scent.

With 7 versatile weights ranging from Thin to Black and support for 95% of Latin-based languages, ALT Systema offers exceptional flexibility. Its clean, sophisticated design ensures clarity across diverse media, from sleek packaging to immersive digital campaigns. The extensive character set, including over 400 glyphs, fractions, and symbols, empowers designers to create cohesive and dynamic visuals effortlessly.

By combining versatility with a striking visual presence, ALT Systema underscores Helena Keller’s bold approach to fragrance design.

Design: Giulia Boggio
Released: 2024