ALT Maria Clara & ALT Riviera for Bao Bao Restaurant
In Use • ALT Maria Clara & ALT Riviera
For the Bao Bao pop-up shop, a celebration of street food culture and bao buns, the combination of two distinctive typefaces—ALT Riviera and ALT Maria Clara—creates a vibrant and bold visual identity. ALT Riviera, designed by ALT.tf's Creative Director Giulia Boggio, brings a playful yet sturdy grotesk style, incorporating sharp and soft contrasts in its characters. This balance of bold structure with expressive detailing amplifies the dynamic and contemporary feel of Bao Bao’s branding, perfect for a pop-up experience that’s as energetic and inviting as its menu.
In contrast, ALT Maria Clara, designed by Alli Cunanan, offers a refined, striking presence. With its intricate details and strong narrative of empowerment, the typeface underscores the shop's commitment to breaking boundaries and expressing individuality. Named after Maria Clara, a symbol of strength and reclaiming identity, this font brings depth and cultural richness to Bao Bao's aesthetic, enhancing the authenticity of its unique culinary experience.
The pairing of ALT Riviera and ALT Maria Clara ensures both flexibility and impact across all materials—signage, menus, and promotional materials—providing a cohesive yet dynamic visual identity. With ALT Riviera’s versatility in six weights and ALT Maria Clara’s striking design, the two typefaces work in harmony, reflecting the spirit of Bao Bao—bold, fun, and full of character.
